Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, announced that it has entered into the hygiene products segment with the launch of UV Sanitech, a box shaped sanitisation chamber that uses ultraviolet (UV-C) light which kills viruses including coronavirus, bacteria and fungi on the surfaces of everyday objects and groceries in 4 minutes.
The company is manufacturing the sanitisation box in-house at its Faridabad plant and plans to introduce more products in this category in the near future, Orient Electric said in its press statement.
Commenting on the development, Rakesh Khanna, MD & CEO, Orient Electric Limited said, “Covid-19 crisis has led to a significant shift in the consumer quest and preferences in India, leading to a spike in demand for health and hygiene products. This trend is likely to continue in future as maintaining the highest hygiene standards will be part of the ‘new normal’ in the post Covid-19 era. We have always focused on developing products which are innovative, healthier, safer, and add convenience to life and as a responsible brand, we want to contribute in the nation’s fight against the spread of the deadly virus. Our new UV-C light based UV Sanitech is a step in this direction.”
He further said, “Amid Covid-19 pandemic outbreak, there is a mounting fear amongst people about bringing contamination inside their homes and offices with the purchased goods and everyday use objects including mobiles, wallets, electronic gadgets, food items and currency. Orient UV Sanitech kills over 99.9% viruses and bacteria using Ultraviolet germicidal irradiation (UVGI) method, which issafe and highly effective. For us, this is not just about launching a need-of-the-hour product, but a conscious effort from our side in making our customers and their families safer and aiding to maintain hygiene.”
Orient UV Sanitech box has 34 litres capacity and it uses two UVC lamps of 11 watts each placed diagonally providing sufficient UV germicidal irradiation with the surround reflectivity ensuring uniform spread of the UV irradiation from different angles thus increasing the efficacy of disinfection and ensuring 360-degree surface disinfection. It generates Ultraviolet light in the germicidal wavelength of 200nm – 280nm, specifically at 254nm, killing. The pre-set electronic timer ensures optimum duration of 4-minute exposure to effectively kill the bacteria and viruses.
According to the company’s press statement, Orient UV Sanitech is top loading which makes it easier for users to put in the items. It is completely safe to use, comes with a safety switch which automatically turns off the UV light when the door is open, has electronic timer display with error alert function, rubber gasket to prevent leakage of UV rays and a robust metallic body.
Orient Electric Limited, part of USD 2.4 billion diversified CK Birla Group, is a trusted brand for consumer electrical products in India, with strong manufacturing capabilities and presence spanning over 40 countries. It offers a diverse selection of consumer electrical solutions including fans, home appliances, lighting and switchgear. In the domestic market, it has penetration up to the small towns with a well-organised distribution network driven by over 4000 dealers, 1,25,000 retail outlets and a strong service network covering more than 450 cities.
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