At the prestigious World Branding Awards, three Indian brands were named as National Tier winners; Airtel (Telecommunications – Mobile), Milton (Houseware Products), and Royal Enfield (Automotive – Motorcycles).
Known for the ultimate global brand recognition accolade, the World Branding Awards is now in its 10th edition. It saw 318 brands from 41 countries named “Brand of the Year” in a glittering ceremony held at the State Apartments of Kensington Palace today. The brands were nominated by over 230,000 consumers across the globe.
Beijing Tong Ren Tang, CHAI LI WON, CoCo, Heinz, IKEA, JinkoSolar, LEGO, Netflix, Neutrogena, Spotify, and Yakult were celebrated as Global Tier award recipients.
Regional Tier winners included Aramex (United Arab Emirates); Elkjøp (Norway); H&M (Sweden); Lancôme (France); Naturgy (Spain); Optical 88 (Hong Kong); LuLu (United Arab Emirates); Isetan (Japan); and ZALORA (Singapore).
Winners are uniquely judged through three streams: brand valuation, consumer market research, and public online voting. Seventy percent of the scoring process comes from consumer votes. There can only be one winner in each category per country.
“This is a celebration of the continuous efforts that is vital to building outstanding brands. These brands have established strong brand recall, top-of-mind awareness and trust among their consumers,” said Richard Rowles, Chairman of the World Branding Forum.
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