Tata Consultancy Services (TCS), a leading global lT services, consulting and business solutions organisation, has been recognised at the ITSMA 2019 Marketing Excellence Awards with a Diamond in the category ‘Building Reputation Through Brand and Differentiation’.
The Marketing Excellence Awards honour the marketing programs, campaigns and new initiatives that have achieved excellence worldwide. The ITSMA jury, an international group of marketing executives and experts, identifies those campaigns that demonstrate the four most critical aspects of marketing success: planning, execution, innovation, and measurable business impact. TCS was honoured for strengthening its brand and reputation as a partner in growth and transformation.
Dave Munn, President and CEO, ITSMA, commented, “Amid the challenges of increased competition and market disruption, this year’s award winners demonstrate standout performance in the aspects of strategic marketing that matter most: Driving growth, building competitive advantage, and repositioning for long-term success.”. He further added, “TCS has really shown how collaborating with a long-term strategic client to articulate and illustrate their capabilities can strengthen corporate reputation across C-suite audiences as a digital transformation partner.”
Ravi Vishwanathan, Chief Marketing Officer, TCS, said, “Our customers view us as their growth and transformation partner because of our domain depth, contextual knowledge, intellectual property and technology expertise. Additionally, many of them are partnering us to scale up their product and service innovation initiatives. Our marketing focus has been on articulating our capabilities and amplifying our successes, resulting in a very strong, differentiated positioning in the marketplace.”. He further added, “We are delighted to receive this recognition from a jury of experts for our efforts in creating a brand differentiation for TCS.”
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