Whatfix, the leading digital adoption platform, today announced that it has acquired Airim, a company that provides an AI-powered Personalization Engine for users and customers. Airim’s technology will be integrated with Whatfix to complement the company’s digital adoption platform and help bolster its artificial intelligence stack to deliver personalized content to every user autonomously – making Whatfix the industry’s first Digital Adoption Solution (DAS) to offer Autonomous Personalization.
By providing contextual in-app guidance, Whatfix helps companies enable faster user application onboarding, learning in the flow of work and self-help that increases user productivity. Combined with Airim’s AI-powered personalized engine, Whatfix users can now expect hyper-personalized in-app guidance at their point of need. Airim’s proprietary AI algorithms built upon millions of user actions, will now power autonomous personalization capabilities in the Whatfix Platform, based on auto-detection of the users’ in-app or on-site behavior (e.g. clicks, hover overs), preferred language, demographics, country/city, operating system, device type, URL, browser and browser language, page title, meta tags, number of visits, prior page/URL visited, time spent on page, user’s exit intent and more.
“Whatfix already provides customers with AI-powered contextualization, work-step execution, midway step remembrance, and BOT-based data entry and retrieval. With Airim’s acquisition, Whatfix will be the first Digital Adoption Platform to provide Autonomous Personalization,” said Khadim Batti, founder and CEO of Whatfix, Inc. “With Airim’s personalization engine, two users sharing the same enterprise role, in-app location and overall usage, will autonomously see different personalized guidance based on their specific in-app behavior, engagement pattern, intent, and device type among other factors. This will elevate the user experience and their digital adoption to a level not seen before in enterprise applications.”
“The Airim team is excited to join the Whatfix family and to provide users of the Whatfix platform enhanced digital adoption, based on autonomous hyper personalization for each user,” said Sujoy Chaudhary, CEO of Airim. “In addition to the auto detection of user action and attributes, Airim’s Personalization Engine is configurable to target content further based on the user’s current location, preferred language, profile, past support tickets, chat history and stage in funnel.”
“We love how Airim’s contextual messaging has helped us target and message website visitors better and helped improve our acquisition metrics,” said Sanjeeth Kumar, chief marketing officer at Exotel. “We look forward to seeing Airim integrate with Whatfix and bring their personalization capabilities to provide for an even better customer onboarding experience.”
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