Wipro’s new Designit Studio to expand reach of Design innovation

Wipro Limited, a leading global information technology, consulting and business process services company, announced that Designit, its strategic design arm, is opening a new studio in Dallas to bring the firm’s unique approach to strategic design to the city, signalling the expansion of the design-driven mindset outside of the traditional hotspots of Silicon Valley and New York City. The studio will be officially launched with an event at the Dallas Museum of Art on March 3, 2020.

Designit, a Wipro company, is a global strategic design firm that works with some of the world’s largest companies including Abbott, BMW, BP, CBRE, Cisco, FedEx, GM, Novo Nordisk, Lloyds to “design what matters” and help create people-centered experiences and organizations.

Designit plans to work with local organizations and leverage its global knowledge and expertise, to design innovative business offerings, user experiences, services, and organizational processes. 

Ayal Levin, Executive Director, Designit, Dallas said, “We’re very excited to setup the new studio in Dallas, and to provide strategic design services outside of the traditional coastal corridors and help Dallas’ companies design what matters.”

The Designit Dallas studio will work within Wipro’s Dallas regional offices, which currently have over 1,500 employees in the region as well as some of Wipro’s most established enterprise customers. Designit will be hiring new employees from within the greater Dallas region as well as Texas’ most prestigious universities.

“Wipro is proud that Designit is part of our team; their strategic design services lead to digital experiences that our clients and their customers love,” said Rajan Kohli, President Wipro Digital, Wipro Limited. “Designit’s studios in San Francisco and New York have been extremely successful, and we expect our Dallas studio to follow suit.”

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