Aarialife, a Pune-based software company, announced that the company has forayed into the agtech industry with the launch of Kheti Buddy, a platform that helps farmers to produce food in the most optimum way.
Kheti Buddy is an end-to-end technology platform that connects every entity of the food value chain in the agri ecosystem offering information, guidance, and traceability even to home growers with its range of products and services. After having tested this with 5000+ farmers and 100+ home growers, the company said that the platform is now going live on the World Environment Day, 5th June 2020.
“It is every consumer’s right to know and we are set out to make it happen through science and technology,” says, Vinay Nair – Founder & CEO at Aarialife.
“We are excited to join the agtech journey, and what differentiates us from others is that we are looking at both – rural and urban markets. We believe our experience of serving farmers and home growers over a decade can make a difference as our on-ground agri sector understanding enhances our technology development,” says Dr Richa Nair – Founder and Chief Scientific officer, Kheti Buddy.
“There are several technology solutions available that give data to farmers, however the challenge is, how to use the data effectively and that can only happen if you know the science behind it and can communicate it in a simple way in a language they understand – that is the key focus of Kheti Buddy,” Richa added.
“Vinay & Richa’s passion to solve such a universal problem is what drew me to believe in the cause and be a part of this purpose driven initiative” – quoted Amit Maheshwari – Investor & Strategic Advisor to Aarialife Group.
Kheti Buddy will be launching three products viz. KhetiBuddy – Farm, KhetiBuddy – Home and KhetiBuddy – Enterprise. “We want to address the B2C and the B2B segments and have a strong pipeline of products & services set to launch in the next one year,” says Vinay. A team of agronomists who have been serving the farmers offline will now serve farmers & home growers on live video interface.
Kheti Buddy’s mission is to build a transparent information system that tracks where the food comes from, how it was grown, improve farming practices and provide transparency to everyone who consumes it. There are close to 40 million farmers in Maharashtra and Gujarat and more than 65,000 households in Pune alone who are interested in growing food at home. That’s where Kheti Buddy intends to focus over the next one year before scaling up further.
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