Samsung, India’s biggest and most trusted electronics company, has unveiled #PoweringDigitalIndia, its brand new vision for the country that will be driven by a new citizenship program aimed at students across the nation, a refreshed local R&D strategy with special focus on the local startup community and new initiatives in manufacturing.
The new vision #PoweringDigitalIndia is being unveiled as Samsung completes 25 successful years in the country, having been a shining star in India’s manufacturing and growth story, and a committed partner in this journey, Samsung said in a press release.
Commenting on the new vision for India, Ken Kang, President & CEO, Samsung Southwest Asia, said: “At 25, Samsung India is as young and vibrant as New India. Millions of our consumers, our partners and employees, have loved Samsung over the years to make us the country’s biggest, most trusted and most admired brand of mobile phones and consumer electronics, with almost every home in India having a touch of Samsung. Our new vision #PoweringDigitalIndia sets the course for India’s future growth, in which Samsung will continue to be its strongest partner.”
“Samsung is committed to work with the Government of India and various state governments to realize their vision of nation building, digital inclusion, digital empowerment and bridging of the digital divide through multiple initiatives in manufacturing, R&D, creation of jobs and entrepreneurship, responsible citizenship and transformational innovations,” Ken Kang said.
India is a young country and Samsung intends to contribute to creating leaders of tomorrow, the company said.
As part of the Powering Digital India vision, Samsung will launch a new youth-centric citizenship program which will involve engineering students and academia from across the country and will help create a stronger innovation ecosystem in the country.
On the R&D front, Samsung’s R&D centres in India will continue to work on advanced R&D areas such as 5G, AI, IoT as well as on cloud services and embrace end-to-end thinking to take projects from research to development to the commercialization stage. In addition to this, they will expand Open Innovation with startups, students and universities to help strengthen the innovation and startup ecosystem in the country and also augment their in-house innovation capabilities.
The culture of innovation at Samsung R&D centres will allow thousands of engineers to create patents and leave their mark in the fields of technology and user experience, the company said.
In 2018, Samsung inaugurated the World’s Largest Mobile Factory in Noida with the vision to make India a global manufacturing hub. This factory was inaugurated by Prime Minister Narendra Modi. Samsung also set up the World’s Largest Mobile Experience Centre at the Opera House in Bengaluru.
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