Saregama, a RP Sanjiv Goenka Group company and India’s oldest music label, announced that it has signed a global deal with Facebook, to license its music for video and other social experiences across Facebook & Instagram.
The company said that the partnership will allow users to choose from a wide variety of music to add to their social experiences such as videos, stories via music stickers and other creative content. People will also be able to add songs to their Facebook Profile.
Saregama is India’s oldest music label with a rich catalogue of over 100,000 songs across many different genres including film songs, devotional music, ghazals & indipop in more than 25 languages.
“Starting now, people will be able to use music from India’s best evergreen catalogue with classics from legends likes Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D Burman, Kalyanji Anandji, Geeta Dutt and Laxmikant Pyarelal, making their experience on the platform more vibrant, personal and engaging,” the company said in its press release.
Commenting on the partnership Vikram Mehra, Managing Director of Saregama India said “We are pleased with this partnership as now millions of Facebook users will be able to add music from our vast catalogue to stories and videos they create and share.”
Manish Chopra, Director and Head of Partnerships, Facebook India added, “At Facebook, we believe music is an integral part of self-expression and bringing people closer together and creating memories that last. We are very proud to partner with Saregama that will allow people on our platforms, globally, to use their favourite retro Indian music to further enrich their content on our platforms.”
Formerly known as The Gramophone Company of India Ltd, Saregama owns the largest music archives in India, one of the biggest in the world. The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has also expanded into other branches of entertainment – publishing, film production and digital content.
HrNxt.com Newsdesk has researchers and writers with an excellent domain knowledge about the talent ecosystem, and the business environment. The team keeps a tab on the latest happenings in the ecosystem to bring most relevant news and insights for our readers. You can connect with our newsdesk at newsdesk@hrnxt.com.