Indian Hotels Company (IHCL) , South Asia’s largest hotel company, has announced that its iconic brand, Taj , has been ranked as the world’s strongest hotel brand by Brand Finance, the world leader in brand valuation consulting in its annual report “Hotels 50 2021”. This report recognizes the most profitable and strongest hotel brands around the world.
Puneet Chhatwal , Managing Director and Managing Director of Indian Hotels Company , said: “This is a proud moment for the Indian hotel industry on the global stage. That Taj is considered the strongest hotel brand in the world is a testament to the unwavering trust our customers place in us and the friendliness and genuine care that our employees embody day in and day out. We will continue our efforts to elevate world-class luxury hospitality experiences and deliver the magic of Tajness to all of our stakeholders. “
Taj received an overall Brand Strength Index of 89.3 out of 100, with an AAA rating for customer familiarity, employee satisfaction and company reputation, as well as for its world-class customer service. .
David Haigh , CEO of Brand Finance , said: “We are delighted to announce that Taj is the strongest hotel brand in the world. A brand that has left a centuries-old legacy and is the guardian of revered Indian hospitality has withstood the challenges posed by the ongoing pandemic. Travelers around the world have relied on brands and tested them in different ways, and Taj has come out on top. “
The Hotel 50 2021 report also highlighted the successful implementation of the RESET 2020 strategy, which provided a transformational framework, helping the Taj brand to overcome the challenges of the pandemic.
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