Tag: Ace Turtle

Kontoor Brands to Lead Integrated Strategy for Lee and Wrangler in India

Ace Turtle, India’s omnichannel retail platform company, has reached a definitive agreement with Kontoor Brands to become its licensee for India. The partnership will enable Kontoor Brands’ portfolio, including Lee® and Wrangler®, to be sold through a digitally connected network of online retailers and branded brick and mortar stores.  Commenting on the partnership, Nitin Chhabra, CEO, Ace Turtle said, “Retail is undergoing a…

Kontoor Brands names Ace Turtle as its India partner for Lee and Wrangler

E-commerce enabler firm Ace Turtle is set to get Kontoor’s Lee and Wrangler brand rights, according to reports. A spokesperson of Kontoor Brands said – “To adapt to a market that is increasingly online and, as part of a strategy to ensure maximum reach and access to customers across India, our much-loved brands, Lee and…