Ace Turtle, India’s omnichannel retail platform company, has reached a definitive agreement with Kontoor Brands to become its licensee for India. The partnership will enable Kontoor Brands’ portfolio, including Lee® and Wrangler®, to be sold through a digitally connected network of online retailers and branded brick and mortar stores. Commenting on the partnership, Nitin Chhabra, CEO, Ace Turtle said, “Retail is undergoing a…
Tag: Ace Turtle
Kontoor Brands names Ace Turtle as its India partner for Lee and Wrangler
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•E-commerce enabler firm Ace Turtle is set to get Kontoor’s Lee and Wrangler brand rights, according to reports. A spokesperson of Kontoor Brands said – “To adapt to a market that is increasingly online and, as part of a strategy to ensure maximum reach and access to customers across India, our much-loved brands, Lee and…