Tag: Advertisers Contextual Capabilities

Integral Ad Science Partners with Xandr to Offer Advertisers Contextual Capabilities

Integral Ad Science (IAS), a global provider of digital ad verification, has announced that Xandr’s buying platform, Xandr Invest, now offers IAS’s contextual targeting and contextual avoidance capabilities across all programmatic buying. Advertisers using the Invest DSP can access IAS’s curated list of 300+ contextual segments to target suitable content and optimize their programmatic campaigns…