Tag: Affle India investment

Affle acquires strategic stake in Indus OS

Affle (India) Limited through its subsidiaries (“Affle”), announced the signing of a definitive agreement to acquire 8.0% ownership in OSLabs Pte. Ltd., Singapore (“Indus OS”). Indus OS operates India’s largest independent indigenous app store, with key investment from Samsung Venture Investment Corporation. Indus OS’ key offering – “Indus App Bazaar” has over 400,000 apps accessible…

Tech major Affle acquires Appnext

Affle, a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising, announced the signing of definitive agreements to acquire full control of Appnext Pte. Ltd., Singapore and 100% IP of Appnext app discovery and recommendation platform with immediate effect.  According to the press release,…

Affle India enters Europe market with acquisition of Mediasmart

Affle, the leading consumer intelligence technology company, announced the signing of a definitive agreement to acquire Spain headquartered Mediasmart, a self-serve mobile programmatic and proximity marketing platform. Mediasmart provides advertisers, trading desks and agencies an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns. Mediasmart’s Proximity marketing solutions allow…