Tag: Dynamic Yield

Mastercard to acquire Dynamic Yield, Ori Bauer to be the new CEO

Mastercard and McDonald’s announced an agreement for Mastercard to acquire McDonald’s state-of-the art personalization platform and decision engine company, Dynamic Yield. Dynamic Yield’s technology is a natural addition to Mastercard’s existing suite of services that help brands deliver more effective and trusted customer experiences across channels, according to the statement. ”The notion of going into a store or…