Experience Commerce, a part of Cheil Group Company, announced that it has partnered with Lenovo India to design & develop a Technology Platform that would facilitate recruitment of volunteer teachers and matching them with deserving students. The company said that the teacher shortage is a known problem in India and there have been many campaigns…
India has a million strong community of mechanics who ensure roadworthiness of about 200M+ automotive vehicles and keep them safe for daily use. For Castrol, this community forms an important component of the channel, as they wield influence on almost 50% of consumer purchase decisions. Awarded in the B2B category, the campaign involved engaging with…