Peloton, the leading connected fitness platform, announced the appointment of Lauren Weinberg as Peloton’s new Chief Marketing Officer (CMO). She will replace Leslie Berland. Weinberg brings over 20 years of expertise as an insights-driven marketing leader. She will serve as a member of Peloton’s leadership team, reporting directly to CEO Barry McCarthy. Weinberg will oversee brand and product marketing,…
Peloton has entered into an agreement to acquire Cevian Technologies, a cloud-based software company that specializes in real-time data acquisition, visualization, and reporting tools for the completions industry. Cevian’s flagship product, FracNet, is a real-time fracturing data visualization and cloud storage platform. “As the energy industry embraces digitalization and cloud technology, the opportunity to align…