Tag: Prof. Florian Bauer

Accenture to acquire Vocatus

Accenture has entered into an agreement to acquire management consultancy Vocatus, which uses behavioral economics modeling to develop pricing strategies and sales concepts for business-to-business and business-to-consumer models. The terms of the acquisition were not disclosed. With the acquisition of Vocatus, Accenture expands its offerings for clients in Europe with greater modeling capabilities for identifying price…