Microsoft Corp. and The Coca-Cola Company announced a five-year strategic partnership to align Coca-Cola’s core technology strategy systemwide; enable the adoption of leading-edge technology; and foster innovation and productivity globally. As part of the partnership, Coca-Cola has made a $1.1 billion commitment to the Microsoft Cloud and its generative AI capabilities. The collaboration underscores Coca-Cola’s ongoing technology transformation,…
The Coca-Cola Company has named WPP as Global Marketing Network Partner to play a key role in executing a new marketing model that is built to drive long-term growth for the entire company’s portfolio of brands across more than 200 countries and territories, according to a statement. “Consumers respond to an entire experience – they…
The Consumer Goods Forum (CGF) has announced that two new Co-Chairs have been elected to its Board of Directors: Daniel Zhang, Chairman & CEO of Alibaba Group, and James Quincey, Chairman & CEO of The Coca-Cola Company. The pair will lead the CGF Board for two years and replace outgoing Co-Chairs Özgür Tort, CEO of…