The Flipkart Group announced the acquisition of Scapic, an Augmented Reality company, to enhance its immersive shopping experience capabilities. Founded in 2016 by Ajay Ponna Venkatesh and Sai Krishna V K, Scapic is a cloud-based platform which enables creation and publishing of Augmented Reality (AR) and 3D content, currently serving clients across e-commerce and marketing. …
Tag: The Flipkart Group
Flipkart invests ₹260 cr in Arvind Fashions to target youth
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•The Flipkart Group and Arvind Fashions (AFL) announced that they have strengthened their partnership, through an investment of ₹260 crore by the Flipkart Group to purchase a significant minority stake in AFL’s recently formed subsidiary Arvind Youth Brands which owns the Flying Machine brand. “This investment builds on the long-standing engagement between the two organizations…