Tag: The Flipkart Group

Flipkart acquires augmented reality startup Scapic

The Flipkart Group announced the acquisition of Scapic, an Augmented Reality company, to enhance its immersive shopping experience capabilities.  Founded in 2016 by Ajay Ponna Venkatesh and Sai Krishna V K, Scapic is a cloud-based platform which enables creation and publishing of Augmented Reality (AR) and 3D content, currently serving clients across e-commerce and marketing. …

Flipkart invests ₹260 cr in Arvind Fashions to target youth

The Flipkart Group and Arvind Fashions (AFL) announced that they have strengthened their partnership, through an investment of ₹260 crore by the Flipkart Group to purchase a significant minority stake in AFL’s recently formed subsidiary Arvind Youth Brands which owns the Flying Machine brand.  “This investment builds on the long-standing engagement between the two organizations…