AT&T Inc. has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers, the statement said. As the digital landscape evolves in a post-cookie world, Microsoft and Xandr can shape the digital…
Xandr, AT&T’s advanced advertising company, has announced the appointments of Masatsune Shironishi as Managing Director, Japan, and Nicole Prior as Managing Director for Australia and New Zealand, as Xandr continues to invest across APAC. Masatsune’s appointment is effective immediately and Nicole’s role is effective November 1st. As Managing Director, Japan, Masatsune Shironishi will be responsible…
Integral Ad Science (IAS), a global provider of digital ad verification, has announced that Xandr’s buying platform, Xandr Invest, now offers IAS’s contextual targeting and contextual avoidance capabilities across all programmatic buying. Advertisers using the Invest DSP can access IAS’s curated list of 300+ contextual segments to target suitable content and optimize their programmatic campaigns…