If you are building a great company and a well recognized brand, its important that you also focus on employer branding as a key ingredient that helps you capture the attention and desire of talented professionals and highly energized fresh talent.
The way you define your message to prospective employees is as crucial as the product pitches and brand message you pass on to your customers. Amongst other essentials – the following key thoughts are really important for available talent to be able to choose between your brand and some other brand to start or build their career.
- Opportunity for Learning, Growth
- Challenging & Enjoyable Work Environment
- Opportunity to deliver, to make a difference & add value.
All this leading to enable the employees have better believe in themselves, and facilitating better engagement.
Check out snippets from the Career section of the corporate web sites of some of the top brand in IT & Consulting space. The message clearly marks their USP of the employer brand, the promise of the brand as a preferred employer.
Infosys: “Working with Infosys is not a job. It’s a journey. An experience. There’s so much to explore here – even about yourself – that every day is a new day. You want a challenging and enjoyable work environment. We want you to realize your potential. You want to be recognized for your work. We want you to fulfill your aspirations.”
TCS: “The work environment at TCS is built around the belief of growth beyond boundaries. Some of the critical elements that define our work culture are global exposure, cross-domain experience, and work-life balance.”
Accenture: “Variety, teamwork and growth keep people here as they build their careers. This is your starting point for learning more about whether Accenture might be the right place for you.”
Sapient: “We’re looking for people who’ve never met a challenge that they couldn’t resolve. Who add value to everything that they do by producing ideas and results that exceed client needs and make for amazing customer experiences. Kindred media, marketing and creative spirits as well as business and technology experts who can do the work and provide the thought leadership behind that work.”
Cognizant: “Wherever you are in your career journey, we offer energizing, challenging global opportunities, working for top-tier clients in almost every industry. …. our international footprint, wide industry reach, and broad exposure to the latest technologies provide a wide world of opportunity to launch your career in the right direction.The work code here is “client first,” and we breathe it daily. “
Praveen is the Founder & Principal Consultant of KHEdge, a boutique HR & Business Process Advisory firm. Over last 15 years he has advised & worked with promoters, founders, business leaders, HR leaders in areas of - Business Strategy, HR Strategy, Organisation Design etc.