Akamai Technologies and MX Player have partnered to deliver seamless viewing experience in India. The OTT Platfrom will provide its user base to Akamai Technologies.
The video streaming and video on demand platform stated that it found media delivery solution of Akamai, a right choice to provide viewing experience to the users across various cities.
“MX Player has seen more than 7x jump in time spent on the app. Even MX TakaTak, which we recently launched, crossed 1 billion video views per day within a month from launch and has quickly become the market leading app in the short video category. We have always obsessed about best-in-class video load times. Akamai is a pioneer in Edge distribution and its presence particularly in tier II and tier III towns has helped us deliver an unmatched viewing experience for our customers across India’s mega cities as well as the hinterlands.” – Vivek Jain, chief operating officer at MX Player, said.
Akamai’s India sales head, media and carrier division, Mitesh Jain, said, “Unprecedented demand for content coupled with rapidly evolving user behavior poses a challenge for apps trying to ensure high-quality viewing experience across a complex network topology. We are glad to have partnered with MX Player to help them scale the user base and step up to conform with user expectations of evolving Indian consumers. Given MX player’s ambition, I am sure that this is just a start and we will be accomplishing many more milestones together.”
Akamai secures and delivers digital experiences for companies. Akamai’s intelligent edge platform surrounds everything, from the enterprise to the cloud. Brands globally rely on Akamai to help them realize competitive advantage through agile solutions that extend the power of their multi-cloud architectures, as claimed by the company.
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Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.