Salesforce, the global CRM leader, has announced its collaboration with Ather Energy, India’s leading electric scooter manufacturer, to create a single source of truth for customers and retail partners.
Ather will deploy Salesforce’s CRM to power its sales and service management capabilities as it expands its retail footprint across the country to cater to the rising demand, a statement said.
With Salesforce, Ather Energy will digitally transform its customer journey by engaging with consumers at every touchpoint, including online, mobile devices, social media, and showroom floors, creating personalised experiences, and enhancing the customer experience. A systematic, data-driven approach to lead management will support aggressive future growth plans. Ather employees will have a single view of the customer through primary and secondary sales, managing relationships from enquiry to post-delivery service, the statement said.
Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, “At Ather, we understand the criticality of an omnichannel experience that builds brand love and trust amongst consumers. Towards this, we are investing strategically to expand our retail presence to make Ather electric scooters more accessible to customers. With the rising demand for our flagship scooters, we acknowledge the need for strategic use of technology in a competitive environment to cater to the digital-first consumer. A 360-degree view is essential to be there at every stage of vehicle ownership creating a personalised and connected experience building brand loyalty.”
Arun Parameswaran, Managing Director – Sales, Salesforce India, said, “While there has been a significant increase in the demand and acceptance of EV adoption; we understand that purchasing an electric vehicle is a journey that requires increased awareness and engagement to ensure consumer stickiness. As the world transitions to a more sustainable future, we are excited to be a part of this transformation journey for Ather Energy furthering customer excellence.”
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