BH Fitness becomes Official Equipment Partner for Atlético Madrid

BH Fitness a provider of fitness equipment signed partnership with Atletico Madrid as the official equipment supplier at Wanda Metropolitano Stadium, Madrid. Under this partnership, BH Fitness will be supplying gym machines and fitness equipment to aid men and women teams and the academy.

Speaking on the importance of this partnership “We are delighted to welcome BH Fitness to the Atlético family. We believe that it is vital for our players to be able to train with the best possible equipment and BH Fitness has helped us to develop new training methods and it is going to provide us with digital solutions designed to improve our high-performance sports facilities”.

Pablo Pérez de Lazarraga, BH Fitness’s CEO, said, “This is a major milestone that aligns our brand with the values of Atlético Madrid. Both of our organisations share an innovative spirit, without losing sight of our roots and our key values: hard work, perseverance and adaptability. The fact that Atlético Madrid’s players are training with our machines offers us a great opportunity to show the world the quality of our equipment and digital solutions”.

The company, based in Spain, is present in more than 85 countries through its subsidiaries and dealers, with a consolidated presence in India, catering to gymnasiums, hotels, condominiums, sport clubs and public administrations around the globe, aiding fitness enthusiasts, trainers and gym managers to gain required fitness needs.

BH Fitness has a consolidated presence in India through its authorized distributor, Acme Fitness, a fitness equipment distributors in the country.

Established in 1996 ACME Fitness is now present across 22 regions in the country and serving more than 1 lakh clients and has collaborated with 12 reputed brands.

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Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of  economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.

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