Flipkart Group’s B2B businesses — Flipkart Wholesale and Best Price
cash-and-carry stores — have witnessed an increased uptake of e-commerce in 2020.
Flipkart Wholesale app, which currently offers fashion products to retailers in 23 cities, saw 75% month-on-month growth in customer base since launch in September. Flipkart Wholesale has seen 90% month-on-month growth in transactions on its platform since its launch, which the company claims signals kiranas’ trust in the Flipkart group.
Best Price cash-and-carry business saw e-commerce adoption among members grow 10X during the year with traction from small cities such as Kota, Guntur, Rajahmundry, Aurangabad, Karimnagar, Amravati. According to a statement, over 95% of overall sales at Best Price cash-and-carry stores were on account of members in tier 2 and tier 3 cities across nine states in the country.
Speaking about the increased adoption of e-commerce at Flipkart’s B2B businesses this year, Adarsh Menon, Senior Vice-President and Head, Flipkart Wholesale and Walmart India, said, “As India’s leading omni-channel B2B marketplace, we strive towards making e-commerce inclusive for every small kirana and drive growth for every MSME in the country. As the entire retail ecosystem was grappling with unprecedented challenges posed by the pandemic, suppliers and buyers came together seamlessly to unlock the potential of technology and e-commerce. At Best Price, during the lockdown, we encouraged members to place orders on our e-commerce platform and have products delivered to them.”
He further added – “We also launched a revamped Best Price app and website and saw order volumes surge through our e-commerce channels. Our members adapted very quickly to ordering online and we believe this trend will continue going forward. Flipkart Wholesale, launched in September, has also seen tremendous success from retailers who can now order fashion products just at the touch of a button. We have consistently worked towards creating an ecosystem that serves kiranas’ growing needs and helping Indian MSMEs access the pan-India market more effectively and we will step up our efforts in the coming year as well.”
Flipkart Wholesale has already recorded 50% month-on-month growth in fashion category suppliers and enabled 2.5 lakh listings on its platform since its launch, delivering a boost to MSMEs in the country.
-AK
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.