Comviva, mobility solutions provider and Indosat Ooredoo, Indonesia’s mobile operator have announced a strategic partnership.
As per the announcement – The partnership will help enhance Indosat’s customer first marketing capabilities through Comviva’s AI based advanced analytics and marketing automation solution. The MobiLytix™ Real Time Marketing platform will deliver contextual, in-the-moment, omni-channel marketing initiatives to enhance customer lifetime value in today’s hypercompetitive market.
MobiLytix™ Real Time Marketing is a digital real-time marketing automation platform to help telecom operators transform their Customer Value Management initiatives.
Indosat has also deployed Comviva’s MobiLytix™ Loyalty and Rewards solution which is an integrated Customer Loyalty & Value Management system to drive customer loyalty programs. The unified Realtime Marketing & Loyalty and Rewards platforms are a solution to enhance customer engagement and drive digital transformation, the announcement added.
Vikram Sinha, Director and Chief Operating Officer, Indosat Ooredoo said, “We are delighted to partner with Comviva to deliver contextual marketing campaigns and loyalty programs to our 60 million subscribers. In addition to improving customer engagement, the solution has immense potential to increase revenue through data monetization, with the possibility to rapidly grow our digital service offerings. This will support our aim for digital leadership in the region.”
Ritesh Singh, Chief Marketing Officer, Indosat Ooredoo said “Our partnership with Comviva has enabled us to empower our customers on their digital journey, and improve customer satisfaction and retention through personalised customer offers and interactions. Not only it enables a better experience for our customers, but also helps generate significant incremental revenue for Indosat.”
Manoranjan (Mao) Mohapatra, Chief Executive Officer, Comviva added, “Comviva has designed its next generation analytics platform MobiLytix™ keeping in mind the challenges of its telecom operator partners. We are excited to partner with Indosat Ooredoo to support their digital transformation journey and provide great experiences for their customers.”
–AK
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.