Integral Ad Science (IAS), a global provider of digital ad verification, has announced that Xandr’s buying platform, Xandr Invest, now offers IAS’s contextual targeting and contextual avoidance capabilities across all programmatic buying.
Advertisers using the Invest DSP can access IAS’s curated list of 300+ contextual segments to target suitable content and optimize their programmatic campaigns on a pre-bid basis.
“Programmatic growth continues to surpass expectations, and by partnering with Xandr we’re helping more advertisers achieve even stronger results for their campaigns with the latest contextual tools,” said Lisa Utzschneider, CEO, IAS. “Context has never been more relevant for marketers in the current ad landscape, and now they have more control to ensure the most suitable contextual adjacencies for their campaigns directly within the Xandr’s Invest DSP.”
“We see more marketers leaning into contextual targeting and avoidance today, which makes our expanded work with IAS all the more relevant,” said Dylan McBride, Head of Global Partnerships, Xandr. “Our advertisers are looking for the transparency and controls to run their campaigns alongside trusted content, and that’s exactly what IAS provides.”
Founded in 2009 and headquartered in New York, IAS works with thousands of advertisers and publishers worldwide. The company is part of the Vista Equity Partners portfolio of companies.
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