Ace Turtle, India’s omnichannel retail platform company, has reached a definitive agreement with Kontoor Brands to become its licensee for India.
The partnership will enable Kontoor Brands’ portfolio, including Lee® and Wrangler®, to be sold through a digitally connected network of online retailers and branded brick and mortar stores.
Commenting on the partnership, Nitin Chhabra, CEO, Ace Turtle said, “Retail is undergoing a major transformation in India and this year has shown that a strong E-commerce presence is essential. Our new partnership with Kontoor Brands will enable Lee and Wrangler products to reach Indian consumers across all channels. Our experience, expertise and investment into these brands will aim to unlock new opportunities presented by the dynamic Indian e-commerce market.”
Through this partnership, Ace Turtle will launch web stores for both Lee® and Wrangler® in mid-2021. The brands will also be scaled through online marketplaces, conversational and social commerce.
In addition, Ace Turtle is embedding technology within the physical stores where these brands are sold across India.
John Gearing Vice President & Managing Director, Kontoor Brands Inc., Asia-Pacific said, “Lee and Wrangler have operated in India for many years and our partnership with Ace Turtle now enables us to adapt to the changing behaviour of Indian consumers by making our brands increasingly accessible to customers across the country. We’re excited by the technology-focused opportunities that this partnership presents for the Lee and Wrangler brands to flourish in India.”
Ace Turtle and Kontoor Brands will work closely in the coming months to ensure a smooth transition.
Ace Turtle is a technology driven platform company that provides direct to consumer web commerce solutions for leading Retail Brands. Ace Turtle, with its proprietary platform, integrates online and offline retail channels automating and optimizing Omni-Channel fulfilment.
The company’s solutions are currently used by brands such as Ray-Ban, Puma, Fossil, FILA, Max, Lifestyle and more. With offices located in India, and Singapore, Ace Turtle is backed by investors such as Singapore based Vertex Ventures, the venture arm of Temasek Holdings and C31 Ventures, the venture arm of CapitaLand.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.