Samsung, consumer electronics and smartphones brand partners with udChalo, a Online Travel portal for Indian Defence Personnel, to launch a Defence Purchase Program for the Indian Armed Forces Personnel.
This Program will be made available to all udChalo verified customers who will be redirected from the udChalo website to purchase the product from Samsung.com.
“As India’s largest consumer electronics company, we are constantly innovating to create new shopper journeys and consumer affordability programs to make Samsung.com the most exciting destination for consumers. Our new employee purchase program will excite millions of defence personnel looking to access the latest technology across product categories,” Akash Saxena, Head B2B business, Samsung India, said.
Speaking about the partnership with Samsung India, Varun Jain, Co-founder, Director and CEO, udChalo says, “As a homegrown company, we take pride in truly understanding the pulse of the Armed Forces Community and working collaboratively with several brands to bring value products and services to our consumers. Our strategic partnership with Samsung Electronics reinforces our commitment to make life simpler for our soldiers by offering the latest products and technology to our Customers through our website and app platforms.”
udChalo, a Brand of UpCurve Business Services Private Limited, registered under Ministry of Corporate Affairs (MCA), Govt of India and approved by IATA, is an Online Travel portal for Defence Personnel.
The company was founded in 2012 by Army Institute of Technology graduates, Ravi Kumar and Varun Jain and cemented over the years with an aim to create a platform that helps the Indian Defence Personnel and their Dependents to travel with ease and convenience.
udChalo operates in the areas of travel for Defence Personnel through the Website. App platform and 70 plus Offline ticket booking offices catering to more than 2.8 million serving Defence Personnel, Veterans and their Dependants. udChalo’s booking offices are operated by Veterans/Veer Naris/Dependents from the Indian Armed Forces Community.
Besides offering the convenience of Air travel, the company has also introduced Hotels, Taxis, Buses, Trains and Tax filing as additional service offerings to its customers and is in the process of integrating more services into its portfolio.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.