Bengaluru-based payments and banking technology company, Cashfree, has announced its collaboration with D2C sleep and home solutions startup, Wakefit.co, to enable seamless payment options and instant refunds for customers.
Commenting on the move, Parasar Sarma, VP – Growth, Wakefit.co, said, “Wakefit.co has always endeavored to create high-quality and affordable sleep and home solutions that are accessible to Indian households with a monthly income of INR 30,000 and above. We strive to understand the pain points of this demographic and are constantly attempting to create processes that can help enhance the customer journey at every touchpoint. Returns and refunds form an integral part of our customer journey and encompass an important element of one of our brand promises; the 100-day trial policy with 100% refunds within the trial period. Our association with Cashfree comes at a crucial point in our business, as we look to ramp up operations and go deeper into the Indian market. We are confident that this association will help solidify Wakefit.co’s position as a trustworthy, customer-first D2C brand in the sleep and home solutions space.”
Akash Sinha, CEO and Co-founder of Cashfree said, “Cashfree enables businesses to offer their customers the most convenient, seamless and secure payments experience. By offering automated and instant refunds to customers, the number of customer queries would be mitigated, significantly reducing the business’ operating expenditure. We are delighted to partner with Wakefit and support their business growth.”
Cashfree is a payments and banking technology company that enables businesses in India to collect and send money via all available methods with a single integration.
Founded by IIIT Hyderabad alumnus Akash Sinha and IIT Kharagpur graduate Reeju Datta, it enables more than 50,000 businesses with payment collections, vendor payouts, wage payouts, bulk refunds, expense reimbursements, loyalty, and rewards. Incubated by payments pioneer PayPal, Cashfree is backed by Apis Partners, Smilegate and Y Combinator.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.