DirectMail.io, a US-based marketing intelligence platform that increases efficiency while boosting the performance of direct mail announced that it has integrated Amazon Alexa with direct mail in its patented “Voice” feature, and now the company has discovered a way to integrate Facebook Messenger with direct mail.
“Being able to tie the two worlds together changes the game,” says DirectMail.io CEO, Shawn Burst. “We’re in the business of generating leads for companies around the U.S. With a platform as popular as Facebook, we thought it was in our best interest to figure out a way to make them work together.”
“The way the integration works is through the DirectMail.io platform, and the ability to print a QR code on your mailer. The QR code is directly linked to a Facebook Messenger related to either the campaign or to the company. When someone uses their camera app to view the QR code, it will automatically pull them into Facebook Messenger and allow them to communicate with the advertiser. Details of the conversation all funnel into the DirectMail.io CRM where it is easy to follow up with customers, walk them through surveys, and even serve up future marketing to them,” the company said.
DirectMail.io is the trusted provider of services for familiar brands such as Chevrolet, Chick-Fil-A, Stein Mart, and many other big brands. The company offers an integrated Omnichannel Marketing Program, as well as a range of services from enhanced direct mail experiences to live call center and SMS solutions to social media campaign strategies. DirectMail.io is the go-to platform for improved marketing campaigns.
Image Credit: Prnewswire
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