DoubleVerify (DV), a leading software platform for digital media measurement, data and analytics, announced the expansion of its business into the Middle East, North Africa and Turkey (MENAT) region.
To support its operations, DV has appointed two new business directors – Johara Abdelmoumen and Wassim Mneimneh – both of whom join with extensive experience of the region.
Based in DV’s Dubai office, they will be tasked with addressing the needs and requirements of local brands and agencies regarding media quality and performance, the company said in its release.
“The MENAT region has seen a substantial rise in digital media consumption, particularly across social media,” said Tanzil Bukhari, Managing Director EMEA at DoubleVerify. “Many brands in the region are already allocating significant budgets across digital media and, in line with the fast evolving news cycles we’re witnessing, the need for independent measurement is also growing. The expansion of our local team is crucial, as it lets DV be hyper-responsive to our customers’ needs – helping them maximize their digital media investments. Ultimately, DV’s expansion into the region exemplifies our commitment to support global advertiser customers wherever they are doing business, and underscores the company’s drive to verify everywhere.”
Gosia Wajchert, Regional Director MENAT at MediaBrands, commented, “Brand safety, ad fraud, and viewability have only become more critical and complex across the digital advertising ecosystem worldwide. DV’s leading media verification solutions and local team will be vital in helping us ensure we are making smart, brand-safe placements in a fast-evolving online environment.”
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