Entertainment app MX Player has roped in Nikhil Gandhi as Chief Operating Officer. He will be based out of Mumbai and Singapore. Most recently, he served TikTok as Head – Middle East, Africa, Turkey & South Asia. Prior to that, he was the Head – India & South Asia.
In his new role, Gandhi will be responsible for taking the platforms to their next phase of growth by expanding its geographical reach, enhancing data driven innovation, growing the scope and scale of revenue streams, and building maximum impact for all stakeholders – be it consumers, advertisers, or internal teams across verticals, the statement said.
Prior to TikTok, Gandhi was the president and COO of Times Television Network. Earlier, he had a stint with The Walt Disney Company, UTV Global Broadcasting, and Viacom Media Networks.
Karan Bedi, CEO, MX Media, said, “Nikhil brings decades of experience in both traditional and emerging media platforms, and will be a huge asset in taking MX to the next level of rocket fueled growth. We look forward to working closely with him.”
Gandhi added, “MX Player is by far the leader in the video entertainment space. I’m super excited to join the MX team and look forward to the next phase of our growth.”
Gandhi has completed Business Analytics : Data & Insights programme from The Wharton School, and Brand Management, Executive Education from Indian School of Business. He holds an Master’s degree in Business Administration and Management, General from University of Mumbai.
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