Aegon Life, a digital life insurance company, has appointed Akhil Almeida as Head of Marketing. In this role, he will lead the branding, digital marketing and communication function.
Akhil Almeida, commented, “Aegon Life is now a 100 per cent digitally focused company. We’re on a journey to radically enhance the insurance buying experience – combining innovative and relevant products, consumer-centric experiences at the right price. We’re leveraging data and consumer insights to support product development and sales efforts, increase awareness and market innovative products.”
MD and CEO of Aegon Life – Satishwar Balakrishnan, stated, “Akhil is a highly skilled leader with experience in leading marketing initiatives for consumer-led brands in India. He has closely studied consumer preferences and evolving digital behaviours, which will help us develop strategies to reach our target audience, keeping the brand essence alive and agile. We look forward to the expertise he brings to the table, which will help us in enhancing Aegon Life’s positioning as India’s first and only fully digital Life Insurance Company.”
Aegon Life was formed with the coming together of Aegon N. V, an international provider of life insurance, pensions and asset management, and Bennett Coleman and Company, media conglomerate popularly known as the Times Group.
The company is headquartered in Mumbai, India, and serves over 3 Lakh customers.
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