Flagship media agency – Carat India has onboarded Ashish Singh as vice president – planning. He will be reporting to Anita Kotwani, CEO at Carat India.
Speaking on his appointment, he said, “With continuous change in the media ecosystem, digital is the battleground for all types of businesses where consumers are accustomed to connectedness. Carat is known for its Integrated communication planning backed by some of the cutting-edge analytical tools in the industry. I look forward to this journey where together we focus on growth, expansion and nurture talent.” Previously, he served as the partner – digital at Mindshare India.
Anita Kotwani, CEO of Carat India, stated, “He comes in with the mandate to drive the larger North and East offices for Carat India and help drive value for our key global clients like Microsoft, Mastercard, Phillips and local clients like Havells, DS group and others. With his domain expertise across the changing digital eco-system and his love for being a lifelong learner, I am confident that our clients will see the best of data, creative and technology amalgamation under his leadership to help drive their business outcomes.”
Carat Media Services, a specialist media agency in the country, is part of the Dentsu Aegis Network – a growing network in India. Carat currently handles premium brands like Microsoft, General Motors, Nokia, Philips, Reebok, Adidas, Muthoot Group, MasterCard and British Airways, to name a few.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.