Payment and banking technology company, based out of Bangalore, Cashfree has named Vaibhav Mehrotra as the Head of Marketing in order to drive the marketing strategy of the company.
According to a statement, “Mehrotra will be responsible for building the brand while instilling the industry’s best practices across brand marketing, product marketing, digital and performance marketing.”
Speaking on the appointment, Reeju Datta, Co-founder of Cashfree, noted, “We are delighted to welcome Mehrotra onboard as the Head of our Marketing team at Cashfree. He joins us at a time when the fintech industry and Cashfree are going through massive disruptions. His understanding of the B2B business will help define strategic roadmaps and deploy marketing solutions for Cashfree.”
Vaibhav Mehrotra added, “I am elated to join Cashfree, especially at an exciting juncture in the company’s growth journey. Fintech has truly emerged as one of the leading growth drivers in the country and across the globe. I am truly excited about building and supporting our growth and the continued improvements we are making in the payments space. This is an exciting time to join this innovative and vision-led organization.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.