Centrical, a global software as a service company and next-generation employee engagement and performance management platform, has named former SAP executive April Crichlow as Chief Marketing Officer.
“As part of our aggressive expansion strategy and a move reimagine work with our clients, we sought a world-class marketing leader with category-building experience and a proven track record in growth marketing – and that’s precisely what April brings to Centrical,” said Gal Rimon, Founder, and CEO, Centrical. “We are looking to broaden our influence and improve individual engagement, performance, and success much like we have done for Microsoft, British Telecom, Novartis, and many more customers, and April undoubtedly will help extend this success.”
Before joining Centrical, April served as Global Vice President and Head of Marketing for SAP SuccessFactors, a suite of human experience management (HXM) solutions, and a platform into which Centrical’s solution integrates as an SAP-endorsed partner. In this role, April led strategic marketing plans to grow global brand recognition, revenue, customer success, and category creation of HXM.
April has more than 20 years of global marketing experience in technology with leadership roles across brand, demand generation, and customer growth at brands like SAP, SAP Ariba, and BusinessObjects.
“This is an ideal and exciting time in the employee engagement and success space, and it’s why I am thrilled to join Centrical, which harnesses the power of artificial intelligence to help people thrive at work with a level of effectiveness not seen before,” said April. “Factors like rapid attrition, digitalization, and hybrid working models are converging around the world to disrupt the workplace and reset employee and employer expectations, so the time for a company like Centrical has never been better. I am looking forward to partnering with our customers, partners, and community around the world to unlock the full potential of employee engagement and performance at work.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.