CleverTap, user engagement and retention cloud platform, has expanded its core leadership with the appointment of Sidharth Malik as global CEO. The announcement comes as CleverTap accelerates its international growth and builds new capabilities to help digital consumer brands increase their customer retention and foster lifetime value, according to a statement.
The statement said, “Formerly the Chief Revenue Officer at Freshworks, a SaaS provider of customer experience solutions, he was instrumental in scaling its business from a single product to a multi-product platform with a global footprint. Under his direction, Freshworks unlocked new markets and strengthened its position as a disruptor in the CRM space — all of which culminated in a successful IPO this year, bolstered by a significant stake from Alphabet’s CapitalG investment arm.”
It added, “Under the leadership of CleverTap co-founder and founding CEO Sunil Thomas, the company has penetrated new markets and achieved $45 million in annual recurring revenue in less than six years of monetization, with a 235% compounded average growth rate.”
“CleverTap has grown phenomenally, and through the more than 10,000 mobile apps leveraging our platform worldwide, we’re empowering mobile brands and businesses to touch the lives of over a billion people every day,” Thomas said.
According to Vikrant Chowdhary, recently appointed CleverTap’s first-ever Chief Growth Officer, Malik’s proficient management skills, combined with more than 20 years’ experience across all organizational functions, equip him to drive superior business results in a short timeframe.
“It’s so heartening to have Sidharth come on board as CEO to partner with me as we scale the business for faster growth, while Sunil focuses on innovation and strategic initiatives with a founder’s mindset,” said Chowdhary. “We are extremely confident in our ability to execute our growth charter and expand global leadership in our category.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.