CoinPayments, a cryptocurrency payments processor, has announced Rubens Neistein as Country Business Manager for Brazil. A professional in the blockchain and crypto industry within the country, Mr. Neistein will be a crucial member of CoinPayments’ expansion strategy into the country and more broadly, across LATAM.
“I believe Rubens is the best fit to lead our business growth in the region,” said CoinPayments CEO Jason Butcher. “His decade-long involvement in blockchain and digital assets, pioneering the first-ever Bitcoin card in Brazil, is in line with CoinPayments’ vision to reach mass adoption by enabling crypto payments for everyone.”
Prior to joining CoinPayments, Mr. Neistein worked with the Foundation for International Blockchain and Real Estate Expertise (FIBREE), an Amsterdam-based organization aimed at bridging the real estate industry with the IT sector and blockchain technology. Rubens was also the CEO and founding member of a crypto- and blockchain-focused event organizer Blockmaster. In 2017, he also launched and was the face of Braziliex, a Brazilian crypto exchange.
“My goal is to continuously educate the masses on the countless benefits that come with blockchain and digital assets across industries and throughout LATAM,” said Mr. Neistein. “I’m thrilled to join CoinPayments to help expand its services to more merchants and users looking to conduct payments using crypto. This is only the beginning and I’m excited to be on board.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.