Comviva, the provider of mobility solutions has announced its strategic partnership with Ooredoo Kuwait.
As part of this Data Science and Managed CVM engagement, Comviva will support Ooredoo Kuwait deliver contextual customer campaigns with MobiLytix™ Real Time Marketing, a Machine Learning driven digital omni-channel marketing automation platform. The solution uses advanced analytics and real-time technology that enables telecom operators to leverage “micro moments” of engagement with their customers.
Nirmal Upreti, Senior Director, Prepaid Marketing at Ooredoo Kuwait, said, “We are delighted to extend our partnership with Comviva, to deliver our data science program using advanced analytics to build consumer insights that support our aim for digital leadership in the region. The partnership will allow Ooredoo to build a set of capabilities that empower our consumers on their digital journey, enabled by machine learning analytics.”
Ramy Moselhy, Senior Vice President and Head of MENA Region at Comviva, said, “Enabling our clients to execute actionable customer insights has always been our top priority. We are confident that our Managed CVM and Data Science services supported by our next generation real-time platform that leverages advanced artificial intelligence (AI) and Machine Learning algorithms will drive incremental revenue for Ooredoo Kuwait and improve customer experience.”
The announcement states- Comviva’s MobiLytix™ is a next generation Real-time Interaction Management platform that leverages advanced artificial intelligence (AI) and Machine Learning algorithms.
The AI-driven platform leverages real-time transactional data in conjunction with a rich unified customer profile to build customer life-time value. MobiLytix™ enables service providers to maximize the value of individual customers and their micro-moments of interaction using advanced machine learning analytics and contextual real-time decisioning, it added.
-AK
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.