Ad firm – Creativeland Asia has appointed Shalini Sinha as chief executive officer of its consumer intelligence unit and director of strategy.
With industry experience of 21 years, she will play a pivotal role in the next phase of growth of CLA. Prior to this, she held the role of commercial lead for the Kantar South Asia’s creative division.
Founder and chairman, Creativeland Asia – Sajan Raj Kurup, stated, “I am delighted to introduce Shalini as the CEO, consumer intelligence and director of strategy. Previously, she has been involved with some leading names in the industry and has been instrumental in co-developing their brand and communication strategy. Her appointment further strengthens the senior management team at Creativeland Asia.”
Commenting on her appointment, she said, “I am pleased to join the leadership team of Creativeland Asia, one of the most well respected Creative agencies in India, as it looks to expand its footprint with an entry into the Consumer Insights business. I believe that taking a closer and sharper look at consumer truths has never been more important and that it will set the path for sharper brand strategies. Along with my respected colleagues at Creativeland Asia we aim to create holistic consumer and brand insights.”
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