Global data and measurement-driven media agency Essence will become Deutsche Bank’s new lead media agency from 1 January 2022.
“Essence is the ideal partner to have at our side. Essence thinks through campaigns based on data from the customer’s point of view – and scales and distributes them together with their global network GroupM,” said Tim Alexander, the Chief Marketing Officer (CMO) and Chief Experience Officer (CXO) Private Bank. “This will also be particularly helpful to us in further anchoring our two-brand strategy with Deutsche Bank and Postbank in the market in Germany.” The focus is on an optimal dovetailing of offline and online channels that takes new technologies into account and integrates new formats as well as new media.
“We were convinced by the holistic approach, the excellent understanding of the market and the many innovative ideas about the Deutsche Bank brand,” said Christian Rummel, Deputy Head of Brand Communications & Corporate Social Responsibility, Deutsche Bank AG.
“Our new lead agency has a strong affinity with innovation, data and technology, and will deliver a global setup that is a perfect fit with our strategy and beliefs. We are looking forward to working with them,” said Adib Sisani, Global Head of Communications and Marketing DWS.
Christian Leipacher, the Managing Director of Essence Germany, said, “We’re looking forward to partnering with Deutsche Bank, the leading bank in Germany, and its network, and to finding future-proof answers to an ever more rapidly changing media landscape together.”
Essence is a global media agency that combines media consulting with data science. Clients include Google, Peloton, Friday, Subway, Bandai Namco and the Bill and Melinda Gates Foundation.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.