Emaar Group has roped in Chandrasekar Radhakrishnan as its new head of marketing. Radhakrishnan has experience of over two decades working with the global FCMG and telecom companies.
In this new role, Radhakrishnan will be responsible for the strategic marketing and communications for Emaar across the group, including Emaar Properties,Emaar Development, Emaar Malls, Emaar Hospitality, Emaar Entertainment and Emaar Leisure.
Speaking about the appointment, Mohamed Alabbar, founder, Emaar Properties, said, “We continue to attract the best of global talent and I am delighted to welcome Chandru to the Emaar family. Chandru is a global marketeer with a proven track record of building reputable brands and a deep understanding of the digital landscape. Chandru will lead the centralised group marketing team and spearhead the transformation of marketing to drive equity and growth for the organisation globally, in today’s digitally connected world.”
With a combination of international and domestic experience, Radhakrishnan will also be responsible for driving marketing effectiveness and efficiency, while strengthening Emaar’s brand presence globally.
Earlier, Chandrasekar Radhakrishnan had a stint with Coca-Cola, Nestlè, Airtel, Marico and Britannia, where he had experience of heading domestic and global brand teams, built digital competencies, drove creative excellence and strengthened external partnerships.
Radhakrishnan holds a Master’s degree in Management studies from Narsee Monjee Institute of Management Studies, and a Bachelor’s degree in Computer Engineering from Manipal Institute of Technology.
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