Fabric, a headless commerce platform, has announced that Chandra Shekar Neti has been appointed the company’s first Head of and Vice President of Software Engineering, APAC. Chandra will lead fabric’s core software development teams across the APAC region, where he’ll direct the design, development and deployment of new API-based solutions for fabric’s global customer audience. He will report to Umer Sadiq, fabric’s Chief Technology Officer.
Chandra joins fabric after an impressive 14-year career at Amazon in both Seattle and India, where he steered multiple engineering teams as they developed commerce products for the Amazon global seller.
“The commerce industry is going through massive digital transformation, and fabric is at the center of it, helping brands deliver the best digital shopping experience possible,” said Chandra. “For the past decade, brands have been held back by the available commerce technology, which wasn’t built for modern needs. Fabric’s team of commerce operators and technologists built a composable commerce platform with flexible APIs designed to scale a brands’ digital experiences. This is the future of online commerce.”
As part of this position, Chandra will grow and lead a technical team in Asia, including directing all employees in software development, quality assurance, software support, and program management.
“The continued advances in digital commerce makes excellence in software engineering an imperative for our business,” said Umer Sadiq. “Chandra will lead the development and definition of fabric’s software engineering strategy, which includes providing technology direction, driving engineering excellence to build secure, scalable and highly available systems that meet the needs of all our customers across fabric product suite.”
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