FCB Group India has announced that Vidyadhar Wabgaonkar has been promoted to the role of CEO of FCB Cogito. FCB Cogito Consulting is the independent consulting division of the FCBUlka group.
Speaking on the announcement, Nitin Karkare, vice chairman, FCB Ulka, commented, “FCB Cogito has been the secret weapon in our armory. It represents our capability to solve higher order problems for our clients with data and insight-driven solutions. It is our intellectual capital, and a means to provide strategic partnership to our clients. Wabs always brings a fresh perspective, and in today’s times, his unique skills are going to be invaluable to brands as they navigate uncharted terrains.”
Wabgaonkar added, “FCB Cogito believes that most clients have the resources required to be successful. It is the paradigm that connects the resources that often need evolution. ‘Why buy me’ is the most important question that each brand needs to answer, and the answer frequently lies well beyond the tangible aspects of the brand. A good answer and a consensus around it, together multiply the force of the selling and marketing manifold.”
FCB (Foote, Cone & Belding) is an integrated marketing communications company. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.