Ajay Gondhiya’s proven expertise and maturity made him the ideal candidate to partner with the Hopscotch leadership and further its technology driven ambition, according to a statement made by the company.
As a Senior Director at Flipkart, Ajay led supply side engineering charter initiatives, spearheading BrandAdvantage and robotic sortation capabilities, that fueled Flipkart’s growth. In his 20+ year career journey, Ajay spent time at Yahoo, TaxiForSure, and several tech businesses prior to Flipkart.
On joining Hopscotch, Ajay said, “Hopscotch is on the road to create the world’s first L5 autonomous brand with technology as a centerpiece. Serving the pan India consumer trendy selection at affordable price-points, without compromising on quality is a complex problem. The team at Hopscotch has leveraged technology to solve this difficult challenge. I am deeply inspired to supercharge the team’s innovation to accelerate our pace of progress.”
Company CEO Rahul Anand said, “As a DTC brand, Hopscotch continues to make big and definitive investments in tech to specifically cater to the Indian consumer. There is tremendous pent up demand and consumers are craving kids fashion offerings that are affordable, but the market is starved. Hopscotch has captured the marketing using technology to offer Indian moms fast fashion WITH affordability AND quality. Ajay is the right leader to up the ante on tech and help bring our mission to life.”
The search for Ajay Gondhiya was led by bespoke CTO Search firm Purple Quarter, which has helped identify technology leaders for startups like Vedantu, Hike, Helpshift, LendingKart, MoreRetail, Swiggy, Acko and several others.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.