German fashion house Hugo Boss recently announced that it has appointed former Tommy Hilfiger head Daniel Griedar as the company’s new Chief Executive Officer. Griedar will start with his position on June 1, 2021, the company said. He will be succeeding Mark Langer, who will step down on September 30, 2020 after a tenure of four years.
In the interim period, from October 1, 2020 to May 31, 2021, CFO Yves Müller will serve as the Managing Board’s spokesman, the company said.
“Daniel Grieder was our top choice for the position of CEO at Hugo Boss,” Hugo Boss Supervisory Board Chairman Hermann Waldemer said in a statement.
“His international expertise, charismatic personality and extensive global experience in brand management, product, distribution, marketing, and digitalization make him the ideal candidate. He possesses all the qualities required to steer Hugo Boss back to sales and profit growth, and to increase the desirability of our brands for end-consumers.”
Commenting on his appointment, Daniel said, “HUGO BOSS is a fantastic organization. I’m arriving at an exciting time and eagerly looking forward to making my contribution to the further evolution of this German fashion icon. The Company has very considerable potential. Together with my fellow members on the Managing Board and the experienced, highly qualified workforce, I will be doing everything within my power to tap this potential and lead HUGO BOSS into a successful future.”
Daniel Grieder (58) has been at home in the fashion industry for over 30 years, most of which he spent in various positions within the Tommy Hilfiger brand. Since 2014 he has been CEO of Tommy Hilfiger Global & PVH Europe, where he made a significant contribution to the company’s positive sales and earnings development.
While maintaining a strong focus on product, Daniel Grieder has driven digitalization and other innovative projects; he also put a number of key sustainability initiatives into practice at Tommy Hilfiger, added the company.
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