Technology company Genesys recently announced that it has appointed Joyce Kim as the company’s new Chief Marketing Officer. She will succeed Merijn te Booij, who now serves as General Manager for the company’s new business unit, Employee Engagement Solutions.
As CMO, Kim will oversee worldwide marketing for Genesys and will directly report to Chief Executive Officer Tony Bates.
In an official statement, the company said, “Joyce will play a pivotal role in elevating the company as the undisputed leader in personalized customer experience. She will drive overall marketing strategy and position the company for further growth by building on its market momentum as well as expanding its partner and developer ecosystem.”
Kim brings more than two decades of technology sector experience to Genesys, with expertise in data-driven digital marketing and executing go-to-market strategies for software solutions leveraging cloud-based enterprise data, communications, artificial intelligence (AI), IoT and more.
Most recently, she was CMO and Chief Digital Officer for Arm, where she helped build a new software as a service (SaaS) business from the ground up and oversaw company-wide digital transformation initiatives.
Prior to Arm, Kim led marketing for global brands such as Skype and Skype for Business at Microsoft as well as product partnerships and communications for Chromebooks and Google Hangouts at Google.
“Joyce’s successful track record driving growth and delivering results for global technology companies, combined with her technical, creative and strategic acumen, will be instrumental for Genesys as we take our brand to the next level,” said Bates.
“I can’t think of a more exceptional executive than Joyce to help Genesys continue to scale and further advance our leadership in the cloud contact center space,” he added.
Commenting on her appointment, Joyce said, “I am thrilled to join the Genesys team at a time when the company is propelling the industry forward by reinventing how organizations connect with their customers through bold new innovations. Customer data is intrinsically tied to personalization. With its cloud, AI and engagement technologies, Genesys is helping thousands of businesses turn data into actionable insights so they can provide the individualized service needed to build customer trust and loyalty.”
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