Grey Group India, an advertising and marketing organizations, named Anusha Shetty as Chairman and Group Chief Executive (CEO). She replaces Yashaswini Samat who will be relocating to Singapore to take up a senior integrated role at the agency.
The company has also promoted its chief creative officer Sandipan Bhattacharyya as Managing Director (MD) of the group.
In a media statement, Nirvik Singh, global COO, said, “Anusha is one of those unique talents who possess a rare combination of digital and social media knowledge along with entrepreneurial flair and business acumen. She is a natural-born leader who along with her team will bring ideal digital, creative and business solutions to clients across various industries. I think with her wealth of experience she is the right person to take the agency to the next level. This is very much a game-changing moment for Grey India.”
In a statement, Shetty said, “Convergence as a topic is not new but to see this in action by driving value for our clients and end consumers is a dream for all of us. The breakdown of communication silos is the only way to create a future agency model and I’m delighted to lead this journey with Sandipan.”
Bhattacharyya said, “Anusha and I are both intensely creative beings who think of ideas as a business multiplier, and we’re cooking up a hot new sauce. Watch this space or better still, give us a call.”
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