GroupM, WPP’s media investment group, has announced that it has named Atique Kazi as president – data, performance and digital products. Atique will be reporting to chief executive officer, GroupM South Asia – Prasanth Kumar and chief executive officer, Xaxis APAC – Arshan Saha.
Speaking on the announcement, Kumar commented, “At GroupM our focus is to continue evolving by offering flexible, scalable and innovative solutions. Atique joining the core team at GroupM India is the reflection of our commitment towards offering digital solutions that can create great value add for brands in this ever-evolving market. I look forward to working closely with Atique and I am confident that he will continue to grow our digital offerings. His expertise of aiming at innovation and providing value-propositions will be key towards Digital Transformation of our clients and partners.”
Saha continued, “The scale and speed of digital transformation and the fact that India as a market has demonstrated its leadership in this area means that we need to have our best talent to fulfil this demand. Atique is one of our very best with a proven track record locally and most recently regionally in APAC where he launched and scaled GroupM’s Influencer and content arm – INCA. Having worked with Atique for over 8 years, I can attest to his leadership, curiosity, knowledge and drive which are invaluable in defining and determining client success.”
GroupM is a media investment company responsible for more than $60B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.