Healixa, Inc. (Healixa), a technology company focusing on building and acquiring innovative and disruptive technologies in the health-tech, clean water, and green-tech industries, announced that it has expanded its advisory board with the appointment of Satyajit Deb, a highly accomplished entrepreneurial, senior executive with more than 20 years of extensive global experience leading innovation, product development, marketing, and business development efforts.
Satyajit led Global Innovation for McDonald’s Happy Meal and Family Marketing Programs, achieving a huge agency win for Creata by orchestrating the “Finding Nemo” campaign for McDonalds’ – ranking as #3 most successful Happy Meal promotion in McDonald’s history – which sold over 180 million toys. Satyajit helped secure the McDonald’s account for Creata, one of the largest marketing and premium agencies in the world, the statement said.
Satyajit orchestrated development and market launch of multi-million-dollar revenue generating product innovation Video-in-Print (VIP), the world’s first HD video embedded in print packaging and loyalty applications used by Fortune 500 Brands. VIP Magazine insert first featured in Entertainment Weekly for Pepsi and CBS Network. Invented dozens of products (including multiple commercially successful patents), the statement added.
“Satyajit is a tremendous addition to our advisory board and brings a nearly unrivaled wealth of meaningful experience to Healixa,” commented Healixa’s Chairman and CEO Ian Parker. “As Healixa transitions into commercial operations in the coming months Satyajit’s demonstrable track record of identifying, developing, and forming strategic alliances with partners globally will prove invaluable. On behalf of the entire Healixa team, we want to welcome Satyajit.”
“I’m honored to accept the position as Advisor to Healixa. I’m excited to assist Healixa in its commitment to acquiring, developing and deploying ethically engineered technologies that have a positive impact on humanity as a whole. Healixa’s Global Aquaduct is a sustainable solution that is life-saving and a true game-changer in dealing with the global fresh water crisis. I’m delighted to be part of this growing organization to offer my unique expertise and entrepreneurial skills in building and launching disruptive technologies to serve Healixa and the global community,” Satyajit said.
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